About Us
L'elan was launched in 2011, with a clear vision of catering to a niche clientele for premium Shirting Fabrics. Its new-age micro retail format allows franchise owners to offer customers maximum design choice for ready to stitch fabric or High-end Shirt Solutions. Sunderlal Shantilal, the parent company was founded in 1949 and has since distributed textiles manufactured by top textile mills in the country to its trusted clientele. It has a network of wholesalers, garment manufacturers as well as retailers across the country and its current supplier base mainly comprises of European Collaborated Mills based in India. Over time, it has created a niche for itself, not only by distributing global standard quality fabrics but also by investing in design-technology and product innovation.